Apple x U2

Apple teamed up with U2 for a 60 second commercial promoting the new iPhone 6 that ran across TV and Cable networks in the US and the UK. Creative Direction by Jefferson Hack and Media Arts Lab, directed by Mark Romanek.

I worked alongside Jefferson Hack on the development of the creative concept behind the TV spot. An homage to Apple's iconic Silhouettes ad it features U2 performing ‘The Miracle of Joey Ramone’ and announces the ‘Songs of Innocence’ album release.

Project Tags

Companies

  • Apple

    Apple

    • Technology

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