Apple x U2
Creative Director Jefferson Hack and I conceptualised this special commercial bringing together two icons: Apple and U2 collaborate to promote the new iPhone 6.
In the ad, U2 premiere their song “The Miracle” from their forth-coming studio album, whilst being illuminated by shining rays of colour in Apple’s signature hues.
Directed by Mark Romanek it aired during the Super Bowl in the US. Watch the full ad below.
