Appreciation of a Blueberry : Cafe and Bar Branding
A self initiated branding brief, based on the appreciation of blueberries. I branded a cafe and bar space that is dedicated to blueberries.
Solution
A brand for a café and bar, based on the different forms of a blueberry. The system works across both the daytime and evening demands of the space, with a brighter, more visually energetic mark for the daytime café. The bar branding is characterised by darker tones and flowing patterns. I created a simple type-base logo, as the brand is carried predominantly by watercolour blueberry brand marks. The menus, posters, takeway items, mural for the space and social media account are touchpoints that carry this identity.
The brand is rooted in the history of the domestication of the blueberry, so the first set of posters are based on 19th Century Anatomy diagrams as it felt an appropriate way to emphasise the science and history behind the berry.
Above: Process Pages
Above: Cafe Menu
Above: Drinks Menu for Bar
Above: Process Pages
Above: Anatomy posters
Above: Posters with copy from my research.
Above: Mural mockups
Above: Takeaway items and cocktail mats
Above: Social media presence mockup. Grid shows different posts and photographs that would be used to advertise the brand. All photographs are my own.
Project Tags
Companies
D&AD New Blood
- Events