Aqua D'Or Rebranding

  • Gina Mirella Arnold

For my exchange minor at the Visual Communications department of Hogeschool Zuyd in Maastricht, I rebranded Danish mineral water brand Aqua D'Or. Both the visual communication as the brands core values were innovated and renewed to fit their ask for a new approach to the modern consumer. During the development for the renewed identity I wanted to implement the pureness of their product into the overall communication. In addition to the new aesthetics and core values, I added a social element to translate the well known Danish care for their community and the will to make a difference. So by consuming Aqua D'Or, you'll not just feel good, but also do good. *This project was for educational purpose only.