Aquitaine Buro - Visual Identity

  • Lysiane Houareau
With 30 years of experience in the field of office supplies and furniture, Aquitaine Buro now wishes to modernize and structure its image and communication. Its varied expertise and personalized service make it today, in the Nouvelle-Aquitaine region, one of the independents closest to the needs of its customers.

Aquitaine Buro stands out, in sobriety and finesse, with tailor-made support, a plural service, and availability you can count on. Thus, the company stands out as the pillar of confidence for all your office automation needs, from supplies, to furniture, through printing consumables, ergonomics at work, hygiene, etc.​​​​​​​
In the chosen universe, the founding principle of identity is based on the "distinctive element": the idea that one can isolate this element, which aims to stand out from the others, and on which one can count. It is this symbolism that corresponds to what we remember about the services provided by Aquitaine Buro:
a trusted company. This element is formalized around the circle and brings the identity to life through a play of focus and blur, in order to bring the notions of precision and plurality: a precise service and a plural offer.