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AR (Augmented Reality) for Branded Engagement

We helped write the book for using AR for brand engagement and marketing. Those are bold words, but we have the credentials to back that up. We work with WebAR (no App needed), and Social AR, and we also create AR experiences for goggles like Hololones, Magic Leap, and the Apple Vision Pro.

Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Generates 16.5% Increase in Sales in Markets

Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point-of-sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.
The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial. Case study - https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

Volkswagen of America Using WebAR for ID.4 U.S. Soccer Fan Events

Volkswagen of America has launched an exciting fan experience to showcase the new ID.4 along with their presenting partnership with U.S. Soccer this season. Fans have the opportunity to check out the ID.4 electric vehicle and engage with a new WebAR experience at U.S. Soccer events. Case study - https://www.groovejones.com/volkswagen-using-webar-experience-for-id-4-u-s-soccer-mobile-tour/

NBA Dallas Mavericks Web AR Mural Game Featuring Power Forward Kristaps Porzingis

The Dallas Mavericks are partnering up with Kristaps Porzingis to launch #KrisStops, a new community initiative to fight childhood hunger. With every block this season, Porzingis will donate $500 to the Mavs Foundation, which will then be distributed to local organizations to help stop hunger in North Texas. Groove Jones is working with the Dallas Mavericks to launch the program through an Augmented Reality experience running with an oversized wallscape mural downtown Dallas. Case study - https://www.groovejones.com/nba-dallas-mavericks-web-ar-mural-featuring-kristaps-porzingis/

Victoria’s Dia De Los Muertos Limited Edition Bottles WebAR Campaign

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR. Case study - https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/

Bullseye’s AR Holiday Adventure For Target In-Store Experience

For the holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys. Case study - https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/
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