AR-King - Futuristic brand concept
AR-King is a concept for a futuristic racing brand. Heavily inspired by The Designer's Republic art-direction for the console game series 'WipeOut', this came as part of a series in which I would develop my own team brand identities for an anti-gravity racing event.
AR-King is a bullish, challenger brand with a very mechanical, technical and over-composed visual style. The theme was to juxtapose art styles inspired by 20th Century car manuals and today's trend of exaggerated type treatment. The colour palette is also inspired by 1980s-90s printed car manuals.