Arabier

The first non-alcoholic beer, made by Bavaria, was produced to conquer the Arabic market. For a school assigment, I decided to create a conceptual brand which connected the roots of the product with the most potential target group: the Millennials. Arabier was born: the Dutch word for Arabian, which contains the word ‘bier’, meaning, well, beer obviously. Arabier is a non-alcoholic beer with a flavor profile inspired by the Arab kitchen. Pommegranate, lemon and stone fruits bring the summery drink to live.