Arcadia Microfestival

Arcadia is a multidisciplinary forward-thinking event for innovative creation with an emphasis on showcasing artists from underrepresented communities. The identity draws inspiration from classical concepts of Locus Amoenus, involving an idealized place of safety and comfort. Arcadia is a mysterious, utopian place full of mythical creatures living together in peace and harmony. For this project, I developed a custom logotype and icons. The logotype is built from a star-like shape. The main symbol of the project is the butterfly, which has been created by duplicating and joining the first letter of the festival — "A". Combined with the imagery generated by training the AI using pictures from our camera rolls, it creates a unique and organic festival identity.