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Archer & Pen

To re-brand a duo of Fashion / Street photographers and extensive travellers, Archer and Pen.

Drawing from both the sleek world of fashion and the spontaneous nature of street photography, the identity is composed by a hand drawn cross cross glyph used alongside a bold and elegant typeface.

I rolled out the identity to a blog and stationary. I also created a "calling card" to leave behind after taking people's photographs.

Credits

fanny Breteau

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  • Freelance Marketing Specialist and Graphic Designer
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