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Archibald Optics: Redefine Excellence [Directing]

The first film in a series of editoral brand films for Archibald Optics. Focusing on areas of authentic excellence the films tell the brand values through association from an editorial brand position. I Directed and Produced this first film with the help of an incredibly hard working crew.
Director + Producer: Jack Coldicott
Director of Photography: Ruaraid Achilleos-Sarll
Gaffer: Peter Banks
Composer: Marcin Samborski
Foley mixer: Brodie Sandison
Barber: Erin Winkworth
Customer: Phillip Scott


Jack Coldicott

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  • Motion Graphics Designer / Filmmaker

Project Tags

  • Branded Content
  • film
  • Advertorial
  • Video
  • short film
  • film production

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