Working at arcs for two and a half years. I developed the overall look of both the Kiosk N1C and Lower stable street instagram account. Lower stable street want to drive traffic to the market the demographic being heavily women between the ages of 25 to 45 based in the uk more specifically london. Looking at our core demographic and current trends on social media, i created structure: content pillars, principles and posting schedule. i started posting content that was clean, warm and made sure the content told a story of being busy and inviting. Video content was similar but i wanted to get interesting angles to interest viewers. Thinking about an audience we did not reach with instagram, i made connections and which is a now ongoing partnership with food blogs like London On The Inside. General Market reel