ARIES ARISE x Hillier Bartley collaboration
Thank you ARIES ARISE and Hillier Bartley for this amazing opportunity! Learning about the evolving face of luxury fashion, from Aries, a contemporary fashion brand, born out of an ongoing love for street wear, trash culture, outsider art and illustration. Hillier Bartley, a brand toying with societal ideals on femininity – where decadence, glamour and rebellion unite.
In the film, I briefly discuss the role of brands in the ever-changing social media sphere. In order to stay relevant, fashion brands must bridge the gap between content and art, to appeal to youth cultures. In the digital age, where data rules, creativity is what allows brands to truly connect with their customers, through authentic storytelling.
Photography by Clare Shilland @clareshilland
Videography by Jeremy Pollard @jermeypollard
Edited by Dario Vigorito @_241247
Styling by Michele Rafferty @michele_rafferty
Book design Jonny Lu @jonnylu
Production Farago Projects @faragoprojects
Thank you to the students at City and Islington College, who took part.
Full video can be found at: https://www.instagram.com/tv/CCYtTz5hHIU/?igshid=1vqr9522fgstm