ARIES ARISE x Hillier Bartley collaboration

Thank you ARIES ARISE and Hillier Bartley for this amazing opportunity! Learning about the evolving face of luxury fashion, from Aries, a contemporary fashion brand, born out of an ongoing love for street wear, trash culture, outsider art and illustration. Hillier Bartley, a brand toying with societal ideals on femininity – where decadence, glamour and rebellion unite. In the film, I briefly discuss the role of brands in the ever-changing social media sphere. In order to stay relevant, fashion brands must bridge the gap between content and art, to appeal to youth cultures. In the digital age, where data rules, creativity is what allows brands to truly connect with their customers, through authentic storytelling. Photography by Clare Shilland @clareshilland Videography by Jeremy Pollard @jermeypollard Edited by Dario Vigorito @_241247 Styling by Michele Rafferty @michele_rafferty Book design Jonny Lu @jonnylu Production Farago Projects @faragoprojects Full video can be found at: https://www.instagram.com/tv/CCYtTz5hHIU/?igshid=1vqr9522fgstm