Aringa Florists is a Hackney based business. The beloved shop has has been a go-to for the local community for years and has recently expanded into new locations with an updated image. (Their new logo is a play on the name of the shop.) Aringa is the family surname, so when designing I came up with the concept of including a ring of flowers in the new logo design.
The feeling you get when you walk into Aringa is undeniable. The first thing that you notice when you walk into Aringa Florists is the smell, the refreshing smell of flowers and roses. The experience that the Aringa Florist brand embodies is now reflected through an engaging and memorable online and offline presence, throughout various other forms of brand collateral, and most importantly, through a well-articulated brand vision.
In the past year, Aringa has opened two new shop locations with a third currently in the works. With a continued vision for growth, they’re well-equipped to continue serving joy to the Hackney community.