Armac Martin product launch & event strategy

Armac Martin is a luxury brass hardware company, dedicated to creating beautiful brass fixtures and fittings for over 90 years. The business is still family-owned and maintains a reputation built on heritage and craftsmanship passed down from generation to generation. Sandford was asked to develop and execute PR plans to introduce the new Digbeth Collection to the UK media. The range was being launched at Decorex 2021 alongside Sophie Paterson’s debut range of luxury brass mirrors for the brand, The Claremont Collection. The aim was to expand brand awareness and raise the profile of Armac Martin through targeted media coverage, leveraging the experience, expertise and established reputation of the brand, highlighting the traditional craftsmanship, manufacturing techniques and heritage.