ARTBEAT

As part of Absolut's global Transform Today campaign, we took over a disused label factory in the industry area of Hong Kong for a month long activation. Engaging two leading creatives to collaborate in designing their perfect party. Transforming the space into the space for emerging creative communities to come together and celebrate their hard work. 2m impressions in the first week Trending across major social platforms Influencer hype with major unannounced appearances