Artellite is the E-commerce website for art. The Artellite project is the birth child of Digital Research & Development Fund for the Arts. It is a collaboration between the Arts Council England, Arts and Humanities Research Council and Nesta. The Kingston University London was funded to work on the Artellite website. In a team of 3, I was assigned the Design Lead role and was responsible for for producing a report that documents the research, usability test results and solutions performed by the team. As a final deliverable for Project Artellite, I also was responsible for producing a working prototype of the Artellite website with recommendations for design changes and the behaviour, content suggestions made by the Content Curator and UX Analyst.