Artisan

  • Matthew Sullivan
The project was to relook at the existing brand identity for an established brand and look to help their design stand out more against the crowd.

My concept was to strip back the original artwork and focus on the core messages (brand, product, flavour). The original product was successful but quite busy in appearance, I convinced the client to simplify their design as that's the way a lot of packaging trends are going right now.

I also helped produce some creative marketing straplines and style of adverts.