Asa Baako: Ghana Music Festival '15

  • Kara-Jessica Mallett

An exciting rebrand project where I was approached to design promotional posters for an expanding vibrant music festival, based in Ghana, which lead to a complete rebrand across varying platforms. Asa Baako means ‘one dance’ and believes in bringing people of all ages together to celebrate African culture and talent within Ghana through music, art exhibitions, cinema for an audience of over 2,000 people and much more. I designed a pattern formed of shapes based on African textiles that, when brought together, create a ‘dance’ of colours and encompass the united vibe of the festival.