Brief: Focus on Asda’s Vegan range - Plant Based and create some excitement about food that you wouldn’t expect to be Vegan.
ART DIRECTION, GRAPHIC DESIGN, CONCEPTS
RESPONSE TO BREIF
By highlighting key products (Facon and Beefless strips) and creating a mushroom Shawarma to really push the comfort food a shooting the subject in dark rich blues, purples and metals helped bring this concept together and made the reader look at plant based food in a different light.
Photo: Dan Jones Props: Morag Farquhar Food: Cate Dixon
Project Tags
Companies
Asda
- Non Creative Industries