ASDA REFREXH lager | Droga5 | University of Hertfordshire

This is the university project brief for Droga5 to recreate an ASDA lager to make something that would stand out from the shelf if it was on an ASDA store, something that will look more attractive to a consumer if it was for them buying the product. Concept The concept that I came up with was for the younger generation which was one of our brief to make the lager more of a disruptive, and young and fresh targeted at young people. The lager drink would come with an refreshment or snacks that while young people are inviting each other at the houses to play games, watch movies or enjoy while they eat together.