Ashore website design and sub-branding

Ashore asked me to design new Home, About, Legal and services pages using their existing branding and design system. With this toolkit in place I was able to add illustrations in their brand style and explore a number of layouts. Recognising the need for a more targeted approach toward a B2B audience, Ashore came up with new offerings for businesses, which they felt needed it's own sub-branding and separate web pages. I approached this by creating a new colour palette that moved away from earthy tones and looked more typically corporate with greys and brighter greens. *Parent branding designed by Array