ASICS Nagino

Developed by WMN, CPB Group’s new women led studio, Wendy captures the meditative flow state and freedom exercised in new ASICS campaign, ‘She Breathes’. Taking it’s title from Japanese words ‘nagi’ (to mean the calm sea and emotional stability) and ‘no’ to mean being yourself, ‘She Breathes’ aims to highlight the emotional and mental benefits of exercise for women. Photographer: Wendy Huynh Director: Amy Becker-Burnett Executive Producer: Ginger Whippet Films Producer: Lucy Bradley Lighting Assistants: Oliver Matich, Sophie Webster Digital Operator: Nicholas Beutler Wardrobe Styling: Chloe Griffin HMU: Jess Summer Art Director: Grace Becker-Burnett With thanks to CPB Group.