Aspen, London

Socrates were appointed by Far East Consortium on their significant new residential tower adjacent to Canary Wharf. Designed to be the centrepiece of a new public space, the brief entailed a new name, brand and supporting literature, alongside a new name for the building’s exciting lifestyle offering, known collectively as Consort Place. Aspen is inspired by the area’s timber trade heritage and informed an elegant visual language applied across online and exhibition collateral for the successful launch in both the UK and South East Asia.