Astre

Astre beauty is a conceptual project that evolved from a personal interest in the midst of the pandemic. The atypical year of 2020 has brought up a necessity of introspection on individuals due to the compulsory lockdown caused by the COVID-19 crisis. This circumstance offered individuals more time to reflect, dedicate and connect with themselves, thus dedicating themselves to their own wellbeing and self-development. As a result, this behavior was taken into account further in the creation of the visual concept. Astre's concept is inspired by spiritual practices considering that these promote and explore the concept of connection through different principles, such as empowerment, self-development, and nature. The idea of introducing the principles of well-being and spiritualism in products highlights the analysis of how people interact beyond the here and now with a higher sense. The purpose of these photos was to visually represent Astre's core ethos. As a result, I developed a narrative called "Transmutation of Beauty" that combines sensations of mystery, nature, and well-being to serve as inspiration for the development of these pictures. The dark background is repeated in the imagery with the metaphorical intention of representing the dark times experienced during the pandemic, whereas the contrast of the flowers reflects a sense of rebirth and hope. The purpose is to portray the correlation between health and spirituality, as well as a storyline that illustrates the contemporary world, we all live in.