Scoring for Gibraltar – helping the Gibraltar Football Association to become a UEFA member.
Insight
In January 2007 at The UEFA Congress, Gibraltar had 45 votes against and failed to become a full member. Our task was to create a powerful 360 integrated campaign and get Gibraltar national football team to be accepted by the UEFA congress.
Idea
'Team 54' was created with the strap line 'We're Ready' to tackle 53 National Football Associations and the global sports media. The campaign media was translated into 41 languages.
Impact
An Audience reach of 2bn and over 1m in social media interactions. Press and TV coverage globally. An overwhelming result of 51 votes in favour of Gibraltar. Gibraltar Football Association is now the 54th member of UEFA and the Maverick team won four industry awards.