Auction portal

The rationale behind my designs was to create a new digital platform that allows users to link-ups with the UK’s leading property portals and maximise the client's reach of property buyers and sellers. This was achieved by designing an online portal that was based around Nielsen's usability characteristics for UI, focusing on learnability, efficiency, memorability, errors and satisfaction. By utilising a structured layout that empowers users and delivers key information to their fingertips, combined with reflecting the personality of the brand throughout the online portal, allowed me to achieve the brief and deliver a delightful experience to the portals users. ​​​​​​​