Staying true to the Audi ‘Vorsprung durch Technik’ values, the 110-second film, Birth, is a progressive and technological masterpiece, which captivates the audience with the R8 giving birth to the RS 3 Sportback, the most recent member of the RS family.
The ad was created entirely in CG by The Mill and no actual cars appear in the film as both were created entirely from CAD data, a first for Audi and a true feat of artistry from a production team assisted by top Hollywood director, Rupert Sanders.