Audi City: The Grand Opening

Development of the Сreative Сoncept for the grand opening of the first Audi flagship showroom in Moscow. Eric Whitacre wrote a composition performed jointly by a virtual choir of singers and real soloists. The choir members were simultaneously in different parts of the world, in the four newly opened Audi City showrooms - in Beijing, Berlin, Istanbul and Paris. The real soloists performed in the Moscow showroom. This allowed to musically depict the world at the junction of technology and reality. The performance was accompanied by video mapping of Audi car driving along the huge screen stretching along the whole perimeter of the showroom.