Audi Q5 Plug-in Hybrid 2019 Reveal Campaign

Challenge Find an impactful way to raise awareness of the Audi Q5 Plug-in Hybrid SUV – a trailblazer for a new range of electrified hybrid models from the brand – with a solution that works across print and digital. Idea Our print and digital campaign built on the ‘reveal’ nature of the Audi Q5 Plug-in Hybrid’s launch – using an attention-grabbing high-quality 4pp advertorial for our titles and a ‘scratch-to-reveal’ rich-media masthead for the digital treatment. The content built on the idea that the Audi Q5 Plug-in Hybrid was the Audi Q5 our audiences know and love, but with an extra level of power – a new hero for the range. We also played with the concept of ‘Batteries included…’