OUR ROLE AS AUDI UK'S STRATEGIC DIGITAL AND WEB PARTNER.
Audi is one of the UK’s leading premium automotive brands and their objective is to become the premium car brand by 2015. They will do this by designing, manufacturing and retailing some of the world's most sporty, progressive and sophisticated cars.
Their ambitious growth objectives helped them reach the key milestone of 100,000 new car sales in 2008, supported in no small part by the launch of a wealth of new models. In 2011, in the UK this increased to over 113,000, and worldwide Audi sold more than 1.3 million new cars last year.
Audi UK conducted its overall strategic review for the year and decided to look for a new digital and web partner in Spring 2013.
Our main brief is to work with Audi’s in-house team to develop and implement new digital strategies, with the focus on website management.
We assist Audi in creating digital marketing solutions across a variety of platforms. These include the hugely successful audi.co.uk website, which has over one million unique visitors per month.
Hugh Fletcher, National Digital Manager for Audi UK, explains: "The agency’s experience and expertise in e-commerce, both in terms of creative front-end solutions and outstanding technical expertise, will help us achieve our goal of giving Audi customers the online experience they want and deserve in this constantly evolving digital world.”