Audible out of home - D&AD New Blood 2020

Brief: D&AD 2020 New Blood. Make Audible relevant to those who want to get the most out of their free time. (London) Audible is a subscription service that lets you experience storytelling like never before, also the world's largest selection of audiobooks and podcasts. I wanted to show users how they can be more productive or escape to new places and communicate Audibles benefits for comfort and mindfulness. Commuting in a busy city can sometimes be stressful, so why not use audible to give yourself some space.  The visual identity has been created inspired by the existing audible identity, to give users something they can easily recognize. This was important because it is a very new format from the standard audible advertising.  This project was all about space, escape, and changing your commute into something fun.