Audience Labs — The Royal Opera House

  • Geri Dempsey

I had the absolute pleasure of working with the incredible Audience Labs team in designing a digital publication that was envisioned to be so much more than a summary of their years of work, but to be used as a guide for any and all creatives starting similar ventures. Audience Labs was born at the Royal Opera House in London’s Covent Garden, a location with a centuries-old tradition of performance. Introducing the creative practices of opera and ballet to immersive technologies provided a unique opportunity to look, not just at new types of performance, but new ways of working. Audience Labs was an artist-led initiative creating boundary-breaking contemporary ballet and opera experiences. With work set out to combine the stagecraft and emotional power that theatre makers have iterated over hundreds of years with the possibilities of contemporary technologies that extend or create new realities. To download the publication head to: and stay tuned for more exciting developments.


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    Royal Opera House

    • Performing Arts