Audience segmentation and product line structure for the Fashion Artist strategy

This presentation was prepared for the MASKOVNA as part of the brand strategy. The presentation includes a detailed description of the key segments of the audience, product line structure and communication matrix template. I'm like authentic marketing and believe that people don't need to feel the real need in something and make conscious decisions by themselves when giving the preference to one brand or another. MASKOVNA explains her philosophy, talks to people and informs about her activity, being always honest and open for feedback.