AUFI's designer wrapping paper in aid of homelessness

  • Jade Annaw
  • Dan Callanan
  • Alex Lenzan
  • Nick Bell
  • Toby Wilkinson

“Unlike a puppy, Christmas wrapping paper is just for Christmas, so we wanted to make it disposable but stylish as hell." - AUFI Co-founder Nick Bell

ASK US FOR IDEAS (AUFI) brought together a dozen of the world's best creative agencies to release exquisite designer wrapping paper for charity.
Who are AUFI?
AUFI represents a hand-picked network of the leading creative agencies from around the world, varying in size, style and specialisation and connects them to brands including: Google; Casper; Frederic Malle; Yale; Kia; Voyage Auto; nurx; Seed Health; and Spotify.
When is the launch?
The exclusive run of 200 of the 12 luxury designs went on sale 29/12/2018, with all the profits going to Wrap Up London
What is Wrap Up London?
Wrap Up London is a campaign that keeps vunerable people in London clothed and warm during the winter period.
How to get involved!
Available for £42 from, the pack of 12 wrapping papers depicts everything from hip-hop icons, streaky bacon, contemporary spins on classic parcel paper, abstract weather patterns and twisted typography.

The designs
International agency Base Design’s offering features a wry take on the ubiquity of social media, declaring ‘So Many Likes – When all you Need is Love’.
With wrapping paper one of the festive season’s biggest polluters, AUFI chose this opportunity to do something playful but powerful by printing the designs on fully recyclable G F Smith Colorplan paper.
The designs were printed by Harvey Lloyd Screens.
Streaky bacon paper by Don't Panic London
In homage to the icons of hip-hop, London studio Lowrie’s design features Biggie Smalls, Tupac, and Snoop Dogg.
(above paper by The Beautiful Meme)
Other agencies involved include A Practice For Everyday Life, renowned for their work with titans of the art world David Hockney and the Tate; DixonBaxi, Netflix’s brand partner; and The Beautiful Meme, the creative studio who recently collaborated with Nike, Spotify and Google.
The launch event: in pictures
More info on AUFI
Founded in 2010 by Nick Bell and Toby Wilkinson, AUFI provides a bespoke, tailored and distinctly personal process matching companies to the perfect creative agency for their unique requirements.
More info on Wrap Up London
Wrap Up London is a campaign run by charity Hands On London. Hands On London is inspiring Londoners to make a difference in their communities.
The annual campaign collects coats from the public and provides them to charities supporting the homeless, the elderly, refugees, children living in poverty and people fleeing domestic violence.

Hands On London Chief Executive Officer Jon Meech said: “The winter months are an extremely difficult time for London’s most vulnerable people.
The creative agencies at the heart of the project were: A Practice For Everyday Life; Base; Bibliotheque; Don’t Panic; DixonBaxi; Commission; Koto; Lowrie; Love; Socio; and The Beautiful Meme.


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    The Beautiful Meme

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  • Don't Panic Partners logo

    Don't Panic Partners

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    • Design
  • A Practice For Everyday Life logo

    A Practice For Everyday Life

    • Design
  • Don't Panic LDN logo

    Don't Panic LDN

    • Advertising
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    Base Design

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            LOVE Creative

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