AURO Autonomous Taxi App Study Case

Auro Autonomous Taxi Project is a UX/UI design project initiated to support Auro's autonomous driving technology, which stands out not only as a taxi service but also as an experience. This project is an attempt to go beyond autonomous driving and explore how design can affect human emotions and sense of trust. During Auro's UI/UX Study Case, we took steps to maximize the safety of our users. Through user interviews and safety-focused research, we tried to understand how we can make users' autonomous driving experience safer and more comfortable.