The year was 2017. A new bakery had just opened across the street from our neighborhood. "Auspicious Baking Company. I wonder what that is." I mused out loud as my now-husband and I, heading out for a weekend adventure, drove by and noticed the new business for the first time. "They look open. Let's go see," my husband responded. We opened the door and entered a tiny retail space featuring a large display case filled with loaves of bread and different variations of croissant-based pastries. We ended up sharing an everything croissant, modeled after an everything bagel, including the cream cheese in the middle. We quickly learned our mistake in sharing only one croissant. It was one of the best things either of us had ever eaten! Our weekend breakfast routine would never be the same again.
Fast forward to now, four years later, and I doubt there's anyone in Savannah who hasn't heard of Auspicious Baking Co. And rightly so! It's been such a pleasure to watch their success and growth over the last few years. So, when Mark and Katie, owners of Auspicious, asked me to help them enhance their branding, I was over the moon! Like many small business owners, Mark and Katie did nearly everything themselves to get up and running, including creating their product labels. Now that their business had grown, they were ready for an upgrade.
It's easy to gather inspiration for a client like Auspicious. 5-10 minutes spent scrolling through their Instagram feed is enough to make your mouth water & your stomach yearn. There's so much beauty and texture in the baked goods that they create. The challenge for me was determining how to bring some of that texture and charm to their labels.