AVID Sports & Entertainment Group is a young and innovative management company. Founded in 2018 it has rapidly become a market leader in the agency business, with a reputation for honesty and ‘family’ style feel to management. AVID required a visual identity that would embody the young and dynamic core of the brand, whilst touching on the class of its foundations. AVID needed to stand on its own in a highly competitive and established market. It was vital the brand gave off a sense of prestige whilst holding the honest family dynamic. A custom logo type was developed to emphasise this dynamism along with an established colour palette. We worked hard on the website and welcome pack to ensure the approachable nature was reinforced. Web Design by Rich Hinds Web Development by Ross Hardy