Brief
Define a brand identity for Awana Atelier, maker of high-end Brazillian shoes
Insight
From the inspiration it takes from the wildlife of the region to the unique materials and processes used, Awana Atelier offers in its shoes a side of Brazil rarely seen.
Idea
A glimpse of unseen Brazil, playing off themes of rarity and beauty connecting back to the shoe's unique craft and elegant looks. The branding encompassed logo design, packaging, website and art direction for photography. More to follow soon…