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AWARDS: Design Bridge wins Best in Class at PAC Global Leadership Awards 2021

An annual celebration of craftsmanship in design and innovation, the PAC Global Leadership Awards recognises the very best in global packaging design. And this year we have some very exciting news to share as our Singapore Studio’s rebrand for Hong Kong craft beer brand YAU has won Best in Class in the Brand Marketing: Revitalised Beverage category.

This bold and vibrant brand redesign is rooted in local culture to deliver maximum impact on shelf and behind the bar, ensuring that YAU truly stands out in Hong Kong’s busy craft beer scene.
And that’s not all. We're also delighted to share that we received two Awards of Distinction from PAC this year, and the first is for our US rebrand of K-Y.
Led by our New York Studio, this redesign was all about championing equality in the bedroom, turning what was previously a medical-looking lubricant product often associated with female problems into a trusted lifestyle brand that women can be proud to purchase.

The second Award of Distinction was given to our London Studio’s exquisitely crafted design for Fortnum & Mason‘s range of eclectically adventurous caramels, pralines and ganaches.
Inspired by the idea of “twisted beauty”, our design for this range has resulted in a collection of chocolate boxes that are beautiful and special enough for people to keep and re-use once the delicious contents have been devoured (and they truly are delicious).
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