‘If Cyprus could talk, text or scream, what would it say? What would Cyprus say about its people? What would Cyprus say about its culture? What would Cyprus say about its past? What would Cyprus say about its future? What would this land say about the people that exploit it? If Cyprus could scream, it would have said enough. It would have said stop. Stop the partition. Stop the division. If Cyprus could scream, it would be because it needs change.’ - This campaign is attempting to highlight Cyprus' division through the clever use of pictures from Nicosia's portion of the buffer zone, vintage imagery reminiscent of a peaceful era , colourful backgrounds, fonts, words and graphics.