Awesome Architect (full identity/branding)

  • Ryan Hughes

This was a project I undertook for a close friend, who was launching a new social media project, helping people navigate the process of becoming a fully qualified architect. The new branding is used across the 'AA' Facebook and Twitter pages and YouTube channel. This was a real privilege to work on.

Main 'AA Technical' logo motif in 'AA technical blue pencil' colourway.
'AA' stacked logo in 'AA CAD black' colourway.
'AA Sketchy' logo refinement (adding slight motion blur to sketch element to allow 'A' to be more prominent).
Development of 'AA texture', used in conjuction with logo across social media and video content.
A selection of logo reveals for video content.