AWRAQ - Tea Leaves

Our mission was to translate this moment in the packaging of Awraq, to tell a visual story that can interpret this vision, and to exhibit the measure of care, precision, and passion that goes into the preparation of this tea brand. The branding concept centered around the intricacy of the tea-preparing procedure, the earthiness of hand-brewing an aromatic beverage, and finally the heartwarming luxury of tasting art. With this concept as our canvas, AlTattan Studio integrated various modern design elements with classical features to epitomize the brand’s rich flavor, cultural roots, and universal personality. Illustration by Ruth Burrows