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AXA 24x7 Home Assistance Service

  • Danah Karam

Brief: Raise awareness about Home Assistance, a 24x7 emergency repair benefit as part of the home insurance plan. Developed storyline, script and art direction, and storyboarding. Decided to go with a funny take so that it's easier for customers to understand the benefit and move away from heavy corporate/insurance jargon.

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