B A I T - Graduate project

A high-end womenswear collection fusing sportswear base layers with luxury suits. Bait highlights both the internal and external elements of a fish. The outer layers of the garments are inspired by a fish’s camouflage and the inside base layers are inspired by the guts and stomachs of fish. I wanted the consumer to feel like a fish and gain a deeper connection to marine life. I aim to enhance people's appreciation and knowledge of marine life and create an experience with my collection that consumers want to hold onto, increasing the longevity of the garments.