Baidu Raven "H"

Launch campaign for Raven H – a new AI home assistant device, introduced to the Chinese market in 2018. A collaboration between Chinese design technology company Raven, and Swedish product design studio Teenage Engineering. Online teaser and TVC spots created by Builders Club, with sound design by Simon Pyke. Campaign photography by David Brandon Geeting. Set design Gemma Tickle, styling Ali + Aniko, model – Emelie Fredengren. Campaign-wide concept development, Art Direction, packaging and merchandise design under the Creative Direction of Twelve.