Baking Stories

Baking stories Since 1998, family business Tsatsakis, based in Heraklion Crete, has been producing preservative-free baked goods with only the purest ingredients and olive oil. Increasing demand for Cretan products worldwide encouraged the company to produce a new baked goods range for foreign markets. The range includes breadsticks, cookies, crisps, and croutons. The brand positioning of the new range was built around the idea of a mental journey to Greece through aromas and flavors. Different “stories” of Greece are told through a variety of recipes based on typically Greek ingredients: tomatoes, olives, feta cheese, thyme honey, Chios Mastic. The name “baking stories” came as a natural outcome of this positioning. For the packaging, we followed the same logic of “Greek moments”: Greek coffee with a cookie, ouzo with “meze,” Karagiozis from the traditional shadow theater. Our visual language is innocent, nostalgic and colorful, connoting the purity of ingredients and the variety of flavors.