Balenciaga: E-Commerce Redesign

  • Michelle Woods

BALENCIAGA: A Luxury Fashion House Founded in Spain by Christobal Balenciaga, born in Guetaria, Spain. The brand is owned by the french multinational company Kering. Balenciaga had a reputation as a couturier of uncompromising standards and as reffered to as “THE MASTER OF US ALL.” by Christian Dior.

carried out research into websites that may need to be redesigned and thought the Balenciaga website should be re-designed as it is difficult navigate through. It is too much effort for users to keep on clicking to where they want to get to on the site when they could get there faster and have a more seamless experience in general.