Balls for Africa

Helping African football manufacturer Alive and Kicking target the UK Christmas retail market. Alive & Kicking have been doing great things in Africa for years. A story worth telling, so every inch of the packaging was used to do just that. With workshops in Kenya and Zambia, Alive and Kicking employ 150 people in areas of high unemployment, and enable stitchers to support themselves and their extended families. The stitching centres operate as social enterprises. Revenue generated from ball sales is spent on outreach programmes in local communities, which focus on distributing balls and health awareness. Vibrant, African inspired ball designs make the product stand out. The balls were in John Lewis stores nationwide for Christmas 2012.