Banana Republic Fall 2023 campaign

The upscale clothing and accessories brand Banana Republic commissioned us to develop a magazine concept inspired by its roots as a travel-wear brand. We came up with Atlas, a 116-page print magazine that interweaves campaign content with editorial features on the food, drink, architecture and creative culture of Argentina (where that campaigns was shot). We also produced a series of short films to go alongside the campaign, which helped realise the brand’s desire to connect with its audience through storytelling. I worked on campaign copy, editorial features and the scripts for the short films.