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Band identity with rock group The Samurais

  • Paul Currah

Dorset based rock band The Samurais needed an iconic visual identity to stand out in the live music scene in Bournemouth, Poole and beyond. A boundary pushing, elongated font was selected for the typography (Coign Pro by Colophon Foundry) – inspired by the form of the samurai sword. We then sliced said sword from the negative space of the S letterform – a logo that could be boldly displayed as a visual shorthand for the band on their bass drum and other merchandise.

A simple brand toolkit was created, including logotype, colour palette, monotone imagery style and typography, which has been used to create business cards, gig posters and the band's new website.


Follow the band @thesamuraisband


Business cards printed on Fenner Paper Colorset Bright Red 270gsm using white Ricoh digital print by the brilliant Kestrel Press.


Ideas, branding, design and website by @currah_co

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